01
Tell us what you've done
past chapters count
Start with three experiences: jobs, businesses, projects, the things people rely on you for. Add up to eight.
For women whose work doesn't fit one title
You know what you've done.
Explaining how it all connects is another story.
You've held different roles, built things, followed new ideas and changed direction along the way. When someone asks what you do, it can be hard to know where to begin. We'll look across your experiences, find what keeps showing up, and help you put it into words.
Private by default / Free / No account needed
my advisory council, on the card
PREVIEW CARDS
YOUR ARCHETYPE
Which of these sounds most like you?
Pick the one closest to you, or skip it
Who she is
Works for herself. Three offers, one calendar and a course that is half built.
What she juggles
client projects
a coaching program
a weekly podcast
the half-built course
her own marketing, always last
What she gets asked
"so what do you actually do?"
"do you still do design?"
"can you also do my...?"
What she asks herself
"how do I explain this in one breath?"
"which of these is the actual business?"
"what do I want to be known for?"
"my website says five different things."
"she picked one thing and look at her now."
You do a lot.
so what do you say first?
You can keep every offer. What's missing is the line that shows why they belong together, and the words to say it.
How it works
Four steps. Your words.
follow the line. it's yours.
02
Look at what keeps showing up
every pattern shows its proof
Your Pattern Wall shows what repeats across your stories. Tap any pattern to read where it came from.
03
Decide what sounds like you
you have the final say
Three possible throughlines, each with what it leaves out. Claim one, mix two, or say none fit yet.
04
Put it into words
edit anything
See how your current projects connect, then get language for LinkedIn, your site, your bio and your intro.
What you get
Proof, choices and words you can use
What a throughline is
One line through all of it
Teacher- Strategist- Editor- Founder- Consultant
the hyphens are yours. so is the line.
A throughline is what keeps showing up across your work, even when the titles change. It isn't a box. It's the line your work can hang from.
A.
Built on evidence
Every pattern links to the experiences it came from. Nothing is a score, a type or a guess dressed up as a fact.
B.
Yours to decide
You see three possibilities and what each one leaves out. You choose, edit, combine or start again.
C.
Useful afterward
You leave with words for LinkedIn, your site and the next time someone asks what you do.
Privacy
Private by default
your work is yours. so is the interpretation.
Here's exactly what happens to what you type, in plain words.
Read how privacy works →Privacy facts
Per visit to What's Your Throughline?
- What you paste
- Sent to the model to find your chapters. Not stored by us.
- Files you add
- Read in your browser. Never stored.
- Your photo (optional)
- Drawn in your browser. Never uploaded.
- Your results
- Kept in this tab only. Start over clears it, and nothing is saved to an account.
- Accounts
- None. Nothing to sign up for.
- Usage limit
- 10 runs an hour per visitor, so the free tool stays free.
"Clear my session" removes everything from this browser at any time. Your share card only shows the words you pick.
brand strategistattorneyauthorfounder x4podcast hostLovable ambassadorWho made this
Hi, I'm Karee.
My work sits where strategy, business growth and building new things meet.
I've spent years helping founders and businesses make sense of complex challenges, spot opportunities they hadn't seen, and turn what they learn into something they can act on. Sometimes that means a brand or growth strategy. Sometimes it's building a tech product, launching a business, or bringing people together around a shared opportunity.
The work looks different. The way I approach it has stayed remarkably consistent.
So when women founders kept asking me how to talk about everything they do without leaving half of themselves out, I built this. A little perspective, grounded in your real experience, and words you can use afterward.
15 years building brands / Author, This Is Branding / Goldman Sachs 10,000 Small Businesses Scholar / Houston Business Journal 40 Under 40
Built at SheBuilds on Lovable, October 2026
My hyphens
Attorney - Ex-corporate girlie - Brand strategist - Author
Entrepreneur - Business advisor - Business mentor - Fractional CMO
Founder x4 - Podcast host - Non-tech builder - Lovable ambassador - Visionary
yep. all of them.
My throughline
I help people see how the pieces fit, figure out what matters most, and build what comes next.
so, tell us.
What'syourthroughline?
you know what you've done. let's put it into words.